The Humburger Market

• According to IRI*, the frozen hamburger category is estimated at $735 million in national supermarket sales. The markets big manufacturers are: Bubba Burger ($35 million in sales, up 35%); Philly Gourmet ($25 3 million 21 4%); Rosina ($16 8 million 15 8%); Topps ($22 5 million 14 9%); and Moran ($43.5 million, 13%)
• Consumers spent an average of approximately $250 per person on meat products in 2006
• 9 billion pounds of ground beef is sold each year in the U.S. and consumed in approximately 97 percent of American households mostly as hamburgers
• More than 42 percent of total beef manufactured at retail is sold as ground beef